Google Announces the Death of the Ads in Flash for 2017
Advertisers must imperatively go to HTML5 …
One small step for the adverts and one giant leap for the Web. On Tuesday, Google announced that its advertising networks will banish Flash advertisements from 2 January 2017. As of June 30, 2016 AdWords and DoubleClick, as part of Google mobile governance, already longer accept this format, but older advertisements will have a six-month suspended sentence. The only victims are spared the videos in Flash, that will always be accepted.
To replace Flash, it will be necessary to create ads in HTML 5, the updated Web language that allows particularly easy integration of multimedia content.
This is good news for the web, while the Adobe plugin is a big security hole and consumes resources crazy , especially on mobile. Good riddance!