In the coming months, the Instagram platform will implement an algorithm that will sort items by relevance rather than chronologically …

Change is in the air. The application sharing photos Instagram , a subsidiary of US social network Facebook, will gradually develop an algorithm that will sort items by relevance rather than chronologically.

Users spend next to 70% of the content of their news feed

“The order of the pictures and videos in your feed will be based on the likelihood that you are interested in content, your relationship with the person the job, and the time of publication,” says Instagram in a note posted blog on its website on the night of Tuesday to Wednesday. So far the content on Instagram were displayed at the opening of the application of the latest to oldest.

The application justifies this change, with its exponential growth with its users spend an average of close to 70% of the content of their news feed.

400 million users

“You will see this new experience in the coming months,” warns Instagram, which “wants to do it well”, without giving a specific date.  Several petitions have nevertheless already been launched in line to have Instagram to maintain the current system.

Acquired in April 2012 by Facebook for an amount of about one billion dollars, the platform boasts 400 million users and more than 200,000 advertisers.